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Brands An International Review by Interbrand / Edition Mercury

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Brands: An International Review by Interbrand

Edition Mercury Business Books - 1990

250 Pages

9781856360005

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Brands: An International Review by Interbrand

Edition Mercury Business Books - 1990

250 Pages

The concept of branding started about a century ago and many of today's most successful brands, such as "Kodak" and "Coca-Cola", date from this period. 

This book is about the growth and development of the world's most successful brands, how they started and their current position. 

The book describes, on a brand by brand basis, what makes each brand a potent force and how each brand is differentiated from its rivals. 

Only the world's leading brands are represented here, among them "Kellogg's", "Coca Cola", "Vegimite", "Snow Brand" and "Kodak". 

They have been chosen by Interbrand Group plc, a leading branding consultancy, whose main criterion for selection has been the strength of the brands' identity. 

There is a section on international brands in which 150 leading brands are analyzed, followed by a section on national brands in which 20 leading brands from Australia, France, Italy, Japan, the UK and West Germany, and 30 from the USA are dealt with. ...

9781856360005

9781856360005
1 Article

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