Imsa 1990-1999  The Turbulent Years of American Sports Car Racing

IMSA 1990–1999:

The Turbulent Years of American Sports Car Racing covers the next decade of constant change in ownership, sponsorship, racing car design, and virtually everything else that was envisioned and created by founder John Bishop.

Despite the turmoil and ownership changes, the organization flourished, brought in new corporate sponsorships, created an entirely new category of top-tier prototype sports cars that eventually became accepted worldwide, and most importantly survived, though in a completely different configuration from what it once was.

So strong were its integrity and strength of staff that initially, despite what many in the industry thought, the organization grew and created value to many as it went through four different ownership and management changes in six years.